Why Design-By-Commitee Should Die
"And then we'll put a kitten in the ads because people like that!" YES! GREAT IDEA TEAM!!!
I can’t really say it better than it is written here
Nothing good ever came from a committee. Seriously. Can you name anything that has? No. Because it doesn’t exist. In advertising it is even more true. Clients, the mail room guy, the clients nephew all may have “ideas” but what is it based in? Usually nothing. Or it is a take on the latest “flavor of the month.” I’ve worked for a couple of agencies where they would actually encourage “collaboration”. Expect what that really meant was the client, clients underlings or some brain dead account exec was now given permission to try and do my job. Hmm… Want to collaborate? Great, then get your sorry ass back to your office and actually do your job by creating an actionable brief with real and relevant information.
Oh, but us creatives we have so much fun, why can’t we share the fun with the totally unqualified who just want t have fun “making ads”.
I’ll tell you why. Look at your business card. What does the title say? If it doesn’t say Art Director, Designer or anything remotely connected to the creative department, you have another job to do, so do that.