How not to attract prospective clients
Good god. George Parker had this posted on his site Ad Scam. When I saw it I felt completely embarrassed for this group of people who appear to be the creative department(?) The opening line is “You were probably wondering just now how Leo Burnett would feel if they won your new business…” Then as expected, the Pointer Sisters “I’m So Excited” comes up and then the totally trite and pedestrian dance routine. I wanted to issue them all the coup de grâce.
So what can we learn from this, hmm. Well, for one, simply doing a video is no longer impressive. It is even less impressive when it is done utilizing a terrible idea. Less impressive than all of it is that a 6th grader and a Mac could have done an epically better job than these “Creative experts.” It is a good thing Leo is long passed because this would have surely killed him.