I think I’ll just get a beer…
Superbowl or Superbore?
There was a time not so long ago that I really looked forward to the “Big Game”. Not so much for the game as you may suspect but for the ads. This year, however, I think I am going to be watching more of the game and during the commercials I’ll be taking the opportunity to get up, grab another beer and a plate of those wonderful nachos smothered with cheese and jalapeno that always seem omnipresent at these gatherings.
“Why so down on the Bowl?” you may be asking? Well, I’ll tell ya. The one thing that has always revved me up was the anticipation of not knowing what kind of great creative I’d be seeing. “What have those wacky ad folks come up with this year?” I would say, well, I really wouldn’t say that but you get the point. It was always kind of Christmas-like in that sense. The anticipation of seeing something so unexpected, so enjoyable, so entertaining.
This year is different. It seems the mystery and magic has been erased as quickly as an unwelcome spam email for yet another free sample of Viagra.
We can expect to see a return of the Bud Clydesdales (yawn), a questionably out-of-context pro-life spot (gee, that should be entertaining), a return of Dorito’s latest crowdsourced installment on the kick in the nuts route of humor in lieu of an actual idea (double yawn). GoDaddy.com will once again no doubt be making a overtly sexual appearance (guess, 13 year boys are the target again this year), McD’s is regurgitating the successful Michael Jordan/Larry Bird shootout spot of years past now with LeBron James and Dwight Howard (really? nothing new to show? Says a lot about the current state of creativity hu?), Chrysler will also be present, but something tells me that their spot will be yet another opportunity to take a bathroom break - whether I have to go or not.
When creativity finally (hopefully) someday makes a return and the Superbowl is no longer used as a forum to pitch “Focus On Family’s” or any other groups inappropriate agenda, perhaps I will once again return to the days where I would be calling my ad buddies across the country or shouting across the room during the spots to say things like “Man, that was great…” or “God, I wish I did that!”, or even “I hope I can be that good someday.”
But this year - despite my deepest hopes- I think the only thing I will be shouting is “Another beer, anybody?”
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Ugh, worst ever! Great game however!
My strategy was just the opposite; during the game, sound down, working through my pile of books and magazines, and come commercials, sound up, to see which one was the best.
Like you, I was nonplussed by most of the ads, most pretty pathetic, and some of them were downright insulting.
Actually, Super Sunday pushed me to finally get up my first vlog post, detailing my thoughts on what the day’s hoopla signifies.