Archive for April, 2010

The dictionary defines Crafting as: “to make or manufacture (an object, objects, product, etc.) with skill and careful attention to detail.”
Crafting — in any occupation— is one of the most fundamental of differentiators between good Vs. bad, a job well done Vs. a job just done. But crafting also demonstrates a labor of love,… »

Good god. George Parker had this posted on his site Ad Scam. When I saw it I felt completely embarrassed for this group of people who appear to be the creative department(?) The opening line is “You were probably wondering just now how Leo Burnett would feel if they won your new business…” Then as… »

Very cool innovation and presentation. The shoe box doesn’t have to be a box at… »