Archive for July, 2009

Badvertising: Narragansett Beer

Friday, July 31st, 2009

Since I was a resident of Rhode Island at one point I’ve been sort of a fan of Narragansett Beer. I mean my grandfather drank it, and countless buddies did the same. When the Brewery closed it was a sad chapter in New England history. But then it came back Mr. Hellundrung pulled this iconic… »

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R.I.P. Gidget the Taco Bell chihuahua

Wednesday, July 22nd, 2009

Gidget died of a stroke at the age of 15. That little dog made me pee my pants every time she delivered the line “Yo quiero Taco Bell”

Damn, and once again, I need to change my… »

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Badvertising - Buick

Wednesday, July 22nd, 2009

With extra emphasis on the “ick”
Cars companies are finding it pretty tough these days to hock automobiles to consumers but I don’t think these latest spots from Buick are going to help much. I mean for cripes sake… it’s still a Buick.

The last great car stuff would have to have been DDB’s VW stuff,… »

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Can we really blame Zappos?

Wednesday, July 15th, 2009

By now I’m sure you have heard of the outrage being expounded by ad agencies participating (and hundreds who are not) in the Zappos “cattle call” AKA: RFP.
Last count some 104 (hu, really?) answered RFP’s have been submitted for this industry deemed “hot” account that is estimated at $7m. I guess it is a true… »

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Really, what is BK thinking?

Monday, July 13th, 2009

First the Mexican Midget wrestler, Square butts now Hindu goddess Lakshimi.
One has to ask what is the strategy here anyway? Pissing as many religions and cultures off as they can may lead to an uptick in burger sales? Yikes. And you can’t totally blame CP+B for this one because it is not theirs. Although… »

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Industry pushes back to P&G Preferred Vendor Proposal

Wednesday, July 8th, 2009

If you allow clients to undervalue you… they will.
From Creativity-online.com
Marketer’s plan to pre-approve production companies called “absurd,” “shortsighted”
A recent move by Procter & Gamble to create production efficiencies by limiting agencies’ choice of production partners has provoked a backlash from many top-level production players. The marketer is proposing to create a shortlist of production companies… »

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Badvertising: Evian

Wednesday, July 8th, 2009

All right, enough with CGI babies already. Admittedly the little suckers are cute and all but seriously, Alli McBeal babies, E-Trade babies, and now these Evian babies.

So tell me, you guys think this is a good idea? Seems like a very expensive hack idea (or lack there of) if you ask me. I had… »

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Get folks to notice your products online

Thursday, July 2nd, 2009

Here is a great way to engage people with your products online. It is from HEMA a Dutch department… »

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