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Perhaps Alex and David just get it…

By Craig Casey
Would you like some more Kool-Aid? No thanks, Ive had enough.

I recalled this story printed in the New York Times that I actually had the opportunity to hear first hand. I don’t claim to know Alex’s motivation for leaving MDC, CP+B and the ad biz all together but I’d like to believe that it is as sincere as David’s was for writing the Avis ad… »

Why Design-By-Commitee Should Die

By Craig Casey
And then well put a kitten in the ads because people like that! YES! GREAT IDEA TEAM!!!

I can’t really say it better than it is written here
Nothing good ever came from a committee. Seriously. Can you name anything that has? No. Because it doesn’t exist. In advertising it is even more true. Clients, the mail room guy, the clients nephew all may have “ideas” but what is it based in? Usually… »

The Art of Crafting

By Craig Casey

The dictionary defines Crafting as: “to make or manufacture (an object, objects, product, etc.) with skill and careful attention to detail.”
Crafting — in any occupation— is one of the most fundamental of differentiators between good Vs. bad, a job well done Vs. a job just done. But crafting also demonstrates a labor of love,… »

How not to attract prospective clients

By Craig Casey

Good god. George Parker had this posted on his site Ad Scam. When I saw it I felt completely embarrassed for this group of people who appear to be the creative department(?) The opening line is “You were probably wondering just now how Leo Burnett would feel if they won your new business…” Then as… »

Packaging innovation - PUMA

By Craig Casey

Very cool innovation and presentation. The shoe box doesn’t have to be a box at… »

Last words… Texting while driving PSA

By Craig Casey

Some really sobering ads. Simple, yet effective, without the blood and guts approach. Eyes on the road… »

Ad Execs on the Future and the Challenges They Face

By Craig Casey

From Ad Age:
Interviews With Small Agency Leaders: Part 1
Ad Execs on the Future and the Challenges They Face
Posted by Bart Cleveland on 03.19.10 @ 01:21 PM
I began my career in Houston, Texas. While there, a category four hurricane hit the city. I remember when the eye of the storm passed directly over the city: a… »

“When you can take my name off the door”

By Craig Casey
When you reach for the stars you may not quite get one, but you wont come up with a handful of mud either.

The eternal words of Leo Burnett. Take a listen then take a look around. What do you see… »

C.R.A.P.A.D.S - Council of Responsible Advertisers Promoting Accepted Digital Solutions

By Craig Casey
Hold on let me turn off my fax machine

Check it out here
Web Advertising to the Lowest Common Denominator… long live the “starburst”
God, I’m kidding… »

I think I’ll just get a beer…

By Craig Casey
Superbowl or Superbore?

There was a time not so long ago that I really looked forward to the “Big Game”. Not so much for the game as you may suspect but for the ads. This year, however, I think I am going to be watching more of the game and during the commercials I’ll be taking the opportunity… »