I recalled this story printed in the New York Times that I actually had the opportunity to hear first hand. I don’t claim to know Alex’s motivation for leaving MDC, CP+B and the ad biz all together but I’d like to believe that it is as sincere as David’s was for writing the Avis ad… »
I can’t really say it better than it is written here
Nothing good ever came from a committee. Seriously. Can you name anything that has? No. Because it doesn’t exist. In advertising it is even more true. Clients, the mail room guy, the clients nephew all may have “ideas” but what is it based in? Usually… »
The dictionary defines Crafting as: “to make or manufacture (an object, objects, product, etc.) with skill and careful attention to detail.”
Crafting — in any occupation— is one of the most fundamental of differentiators between good Vs. bad, a job well done Vs. a job just done. But crafting also demonstrates a labor of love,… »
Good god. George Parker had this posted on his site Ad Scam. When I saw it I felt completely embarrassed for this group of people who appear to be the… »
Very cool innovation and presentation. The shoe box doesn’t have to be a box at… »
Some really sobering ads. Simple, yet effective, without the blood and guts approach. Eyes on the road… »